Build Your Own Personal Brand to Break Through the Competition
Joe Turner interviews Helene Sigman, Personal & Corporate Branding expert on why you need a personal brand and how you can develop your own unique brand statement that can cut through the white noise of the increased competition you're facing today.
Length 19:10
A good personal brand can make the difference between getting that phone call for an interview or getting lost in the resume discard pile.
There's been alot of buzz around "personal branding" lately. Some of it is true, some of it misconception. We've already talked about this topic several times in past columns over the months in this blog. Recently, I interviewed Helene Sigman, an expert on personal and corporate branding. Helene consults with major corporations as well as individuals on crafting and modifying their brand.
We already know that a good brand can be worth hundreds of millions of dollars to a corporation, but what about an INDIVIDUAL JOB SEEKER?
Find out how you as a job seeker can benefit from having your own personal brand. Listen to Helene as she walks you through the steps to define and craft your own personal brand that you can use to gain attention from potential employers that you're NOT getting now.
Joe
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