What is Your “Call to Action”?

I just read Dan Shawbel's blog from yesterday that I wanted to make reference to. Dan, by the way, writes an excellent blog on personal branding. You might notice that we've mentioned personal brands more than once on these pages and we've referenced their importance to job search today.

Dan mentions a new book, "Change the Way You See Yourself" by Dr. Kathryn D. Cramer and Hank Wasiak. So, what's this about? To quote Dan, "asset-based thinking reveals how even the slightest shifts in your thinking can lead to seismic differences. By transforming the way you see your own power, your influence grows exponentially and your personal impact intensifies dramatically."

As job hunters, many of us take on a defeated or passive demeanor as we slog from job post to job post. We stop thinking about the power we all have and the influence we can wield and don't bother to trouble ourselves. Why? We do this because it's hard work figuring out our place in the world and even harder to take a stand and declare our unique value in it. Hence the importance of "asset-based thinking".

I particularly liked this quote from the book: "Express the deeper meaning and significance of your call to action in one powerful sentence that reveals your might cause."

Did you get that "one powerful sentence"?

If this isn't a good justification for a personal brand statement, I don't know what is. Does your resume have one of these? Maybe it's time it did.

Joe